The iconic “How Many Licks” TV commercial has been given an upgrade ahead of the Halloween season.
Tootsie Roll Industries is ready to introduce Mr. Owl to a new generation with updated animation and voice over.
“Nostalgia continues to be a driving force in today’s culture, and few characters are as iconic and fun as Mr. Owl,” said Henry Mills, Chief Operating Officer at Tootsie Roll Industries in a press release. “Refreshing the ‘How Many Licks’ spot honors our rich heritage and brings the story to a new generation of candy lovers.”
So, how many licks does it take to get to the center of a Tootsie Pop?